Retail Display

Find the best retail display fixtures for your store

Retail display is one of the most important aspects of your business—knowing how to properly display your merchandise can mean the difference between a customer making a purchase or walking away. Observing client behavior in your current setup can help you determine where you may need to alter or add retail displays, or remove current displays that simply aren't working.

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Creating a product display also requires understanding of the type of merchandise you have and the types of fixtures that are available to accommodate it. Factors like size, weight and even color all contribute to the choice of retail store display.

Types of Retail Display Fixtures

There are many types of product display equipment that you can choose from to meet the needs of your business. The most common items include:

  • Display cases. Display cases can be small, designed to sit on a counter or table, or large enough to act as a counter themselves.
  • Display racks. Display racks are typically used for clothing and are made to hold hangers. They're available in round or straight models and come in a variety of sizes.
  • Display furniture. Display furniture can include anything from shelving to tables. It's a great way to get the most out of your space while still giving your store a comfortable feel.

Many vendors sell what's known as a retail display system, which allows you to choose a variety of pieces of display equipment that best suit your business.

Choosing Your Retail Display Fixtures

The choice in retail fixtures generally comes down to the type of products you're selling and the impact you want to make. Before you purchase retail equipment, ask yourself these questions:

  • How much merchandise will I need to display?
  • How much room do I have in my store?
  • Will I need lock-and-key displays or simply open cases?
  • What type of look do I want my cases to have? (modern, traditional, etc.)
  • Can I use the walls as well as the floor space to display merchandise?

There are many other questions to ask, as well, but if you find yourself overwhelmed, ask professionals to help you create a custom retail display system.