Stock up on retail packaging products for your store
Retail packaging may not seem like a big decision for your business, but there's more to consider than you might think. Although your main decision rests in the paper or plastic retail packaging debate, there are other decisions you can make about retail packaging that can actually affect your customer satisfaction rating and your bottom line. Finding the balance between investing in some extra bells and whistles and ensuring you get return on that investment is the key to a successful retail packaging strategy. Many customers like the feeling of receiving a well-packaged item, while others don't care one way or the other. Understanding your customers and your products will help you decide how much you need to invest in your retail packaging.
Types of Retail Packaging Products
There are two main options when it comes to retail packaging for your business, and your decision will likely be driven by the type of products you sell. The options are:
- Retail bags. The retail bag decision comes down to three choices: paper, plastic or canvas. While the less environmentally friendly plastic option is still the most common, many companies are switching to paper and even custom-designed canvas bags to help do their part for the environment.
- Retail boxes. A retail box is a great choice for clothing stores or for stores that sell delicate items. Retail boxes come in all shapes and sizes, so you can choose what works best for your products. It may also be a good idea to keep boxes around for the holidays, which can be lined with tissue paper and gift-wrapped for a small fee.
Choosing Your Packaging Design
Many companies use their retail packaging as an opportunity to promote their brand. Most retail packaging supply companies will offer products in different colors, and may even allow you to screen your company's logo onto the box or bag. While this option is more expensive, buying wholesale retail packaging can help lower the cost, and in the long run, successful brand marketing can pay for itself.
Depending on your clientele, you may also want to incorporate theme designs into your retail packaging. For example, you may have holiday packaging, or use your packaging to promote the opening of a new location or an upcoming contest.